Hailey Arnold Portfolio

    • Project Corrections / Time spent: I spent 2 hours and fifteen minutes editing my projects. I brightened and smoothe some skin on my photodesign project. I also re-aligned my ad event flier. I change the shade of pink on my stationary as well as re-aligned some elements.
    • Message: To show that I am a capable designer.
    • Audience: Future employers.
    • Top Thing Learned: I learned how to use master pages as well as incorporate a neutral design to show off my work.
    • Future application of Visual Media: I will be using portfolios my whole life to show employers my photography work. So this was a great start.
    • Color scheme and color names: Monochromatic; Red.
    • Title Font Name & Category: Basic Title Font and Keep Calm
    • Copy Font Name & Category: Amid MT Condensed



Project 8 Brochure


Brochure Exterior and Inner Flap
Brochure Exterior and Inner Flap
Brochure Interior
Brochure Interior
  1. Description: This is a brochure advertising a made up business or event by creating a logo and using proper design techniques.
  2. Process (Programs, Tools, Skills): I first created my logo in Illustrator. I wanted something simple and straight forward. Something crisp. Like the air in the mountains. I then searched for a map of the location of my spa. I found an image and opened it in photoshop and created a color overlay to make it more muted. I then found my other 3 images and edited them in photoshop so the colors all matched. Then is when I started on the words. I did some research on the location of my spa and some different spa treatments and wrote accordingly. After all that was done I opened an InDesign document and started creating my brochure with all the elements I had. It came together quite nicely I think.
  3. Message: My message is of serenity and cleanness.
  4. Audience: Women and men looking for a getaway to relax.
  5. Top Thing Learned: I needed to open up one document in InDesign with two pages, not two documents with one page each. It made it difficult to match the colors. I also had a really hard time with fonts but I learned to keep it simple.
  6. Color scheme and color names: Monochromatic; Teal.
  7. Title Font Name & CategoryShree Devanagari 714 Bold
  8. Copy Font Name & CategoryShree Devanagari 714 Regular
  9. Word Count of copy: 258
  10. Thumbnails of Images used:                                                                                                0_TheRitzCarltonDoveMountainSpa 32 Mountain valley with meadows and trees FilteredMap spa-image
  11. Sources (Links to images on original websites)   http://jeannemaureens.com/spa/spa-packages/   https://kentonshawphotography.wordpress.com/tag/pine-trees/  http://www.davidrumsey.com/luna/servlet/view/all/where/Albany+(N.Y.)  http://www.mgoexpress.com/veeral/veeral_php_programs/php/ImageSearch/imageSearch.php

P7 – Web Page Project




  1. Description: Create a webpage describing the creation of my logo for Vera Lee Design Co. using html and css,
  2. Process (Programs, Tools, Skills): I used notepad++ to code my html and CSS. I spent a lot of time looking up how to do different things and make the webpage do what I want.
  3. Message: Showcase the skills I’ve learned in logo design and html coding.
  4. Audience: Businesses looking to hire someone with Adobe Creative Suite experience as well as html coding.
  5. Top Thing Learned: Everything I did for this project was something new! I learned so many things. I learned how to do the basics of html and CSS. Something I’ve never had experience with before. I also learned how to relatively make the code do what I want. So many new things this week!
  6. Color scheme and color hex(s): Monochromatic – Red
  7. Title Font Families & Category: Verdana Bold
  8. Copy Font Families & Category: Verdana Regular
  9. Changes made to the CSS: I change all the colors and border sizes. I made certain words bold. I also moved my logo to the center.
  10. Word Count: 255


P6 – Stationary Project

BusinessCards (2)



Description: Create a set of stationary and business cards using a new logo.

Process: I started online looking at different business card ideas. I really loved the idea of a square business card. So I opened up Illustrator and started designing a logo for Vera Lee Design. I decided to go with something very simple. After I designed the logo I opened up an InDesign document and proceeded to use the rectangle tool to finish my business cards. I then started with my stationary, sticking to a very simple design. I then saved both my files as jpeg and here we are!

Message: The message is that Vera Design is an elegant modern design company that gets right to the point.

Audience: Anyone looking for a design company.

Top Things Learned: How to use Illustrator more deeply and how to link images in InDesign.

Color Scheme: Monochromatic – Red

Title Font and Category: Basic Title Font Bold; Sans Serif

Copy Font and Category: Basic Title Font Narrow; Sans Serif

P5 Logos Project


  1. Description: Three completely different logos for the same company.
  2. Process: The first thing I did was go online and look for inspiration. I found quite a few styles I liked. The first vibe I went for was very modern and high fashion. I used both the circle shape tool as well as the rectangle tool for the V and L. I then found a font on dafont.com for the name of the company. For my second I was going for more of a professional look. I based the design off of the V and L from the first design but turned them into shapes. I used the rectangle tool to make the V and L then made them whit4e so they would disappear. I then used the paint bucket tool to fill in the areas between my rectangle to make the triangles. My last design was a little more shabby chic. I love the look of a banner and wanted to incorporate it into my design. I used the star shape tool and made copies so I had several of the same triangle. I then used the pen tool to create the string of the banner. All my fonts are from dafont.com.
  3. Message: Each design has it’s own message. The first is of modernism. The second is of professionalism. And the last is of chicness.
  4. Audience: All people who need a modern designer.
  5. Top Thing Learned:  Oh my goodness. I learned so much on this project. I learned a completely new program that I had never even touched. I learned how to apply the things in my mind into digital form.
  6. Three Color Scheme and Color Names: Monochromatic, Red. Monochromatic, Indigo. Triadic, Blue, Green, Lime.
  7. Three sets of Title / Body Font Names & Categories: 
    1. Title Font: Basic Title Font (only one font)
    2. Title Font: Futuristic Fixed-Width (only one font)
    3. Title Font: Sweet Pea (only one font)
  8. Votes on favorite logo: 
    1. 6
    2. 1
    3. 4
  9. Top Logo = 1 ; Middle Logo = 3 ; Bottom Logo = 2 ;
  10. My favorite logo is number 1.

Project 4 Montage


  1. Description: A spiritually themed montage with inspirational text.
  2. Process: First I went and found a scripture that I love. I then went to lds.org ‘s media library and searched for the images I wanted. I downloaded them and entered them into photoshop. I used the lasso tool on the photo of the lamp and feathered it to 200. I dragged it onto the photo and erased some of the lamp photo that didn’t fit. I then applied a tiny tiny bit of the sharpening filter. Only a little bit because the photos were already perfectly edited. After that I added my scripture and pulled colors from the photos and color wheel to create a triadic color scheme. I used brick, red, and violet. I then flattened the image.
  3. Message: The message I’m trying to portray in my image is that of faithfulness. Always looking to christ and staying prepared for his second coming. I love the story of the 10 virgins and wanted to portray that a little bit in my image.
  4. Audience: Everyone.
  5. Top Thing Learned: Placing a second photo into an already great photo is hard. It was quite a struggle to make the two images flow as one image with one message.
  6. Filter / Colorization used and where it was applied: Sharpening filter
  7. Color scheme and color names: Triadic; Brick, Red, and Violet.
  8. Title Font Name & Category: OldStyle 1 HPLHS (Oldstyle)
  9. Copy Font Name & Category: Oldstyle Small Caps HPLHS (Oldstyle)
  10. Thumbnails of Images used:
    1.  last-supper-bread-1103208-print mary-magdalene-1127700-print
  11. Sources (Links to images on original websites / with title of site):
    1. https://www.lds.org/media-library/images/last-supper-bread-1103208?lang=eng&category=
    2. https://www.lds.org/media-library/images/mary-magdalene-1127700?lang=eng&category=


Project 3: Photodesign



Description: Creating an image using good photography skills, with design elements, text, and an evident color scheme.

Process: I grabbed my boyfriend’s beautiful little sister and took her up into the attic of woodman’s ballroom to take my photos. I used my Nikon d5100 with a 18-50 mm lense and 4.6 fstop. I wanted her to look very raw. No makeup, very plain dress. This all was to emphasize my message. I then entered my photo into photoshop and played with the levels (RGB levels as well as Red, Green, and Blue levels). I also took the saturation down a tad as well as sharpened the photo. I then added my blocks of color. I decided to take down the opaqueness on all my design elements as to keep the design subtle and soft to balance the dramatic lighting. I then entered in an Audrey Hepburn quote and color swatches.

Message: I wanted my photo to send a message of natural beauty and healthy self image. The quote is to help women realize they need to see their own beauty.

Audience: All women and girls.

Top Things Learned: I learned that I need to work on my use of font.

Color Scheme: Complimentary; Orange and Blue

Title Font: The Skinny

Copy Font: Birds of Paradise Regular



Project 2 Event Ad

Battle of the Bands Final-page-001

  1. Description: This is an invented ad for a charity event using only Microsoft Word and a scanner.
  2. Process (Programs, Tools, Skills, FOCUS principles): I began my process my scanning in my images (background image and USA logo) in the Benson building. Quite a few times. I then downloaded some fonts that fit my desired look from dafont.com. I wanted to create a uniform look with the text. Alignment is key in my design and I spent quite a while trying to get the text just right. I realized since I was using Word I couldn’t get rid of the little blue space asterisk do-hicky. So I decided to implement that color into my deign by changing the color of the logo (originally orange and white) to match.
  3. Message: My message is that of artistry. A fun hip event that would attract a lot of people with a lot in common.
  4. Audience: My audience is the artists and music lovers of the world (or Rexburg). More geared toward young adults.
  5. Color scheme and color names: 
    1. Monochromatic
    2. Teal
  6. Top Thing Learned: How to scan correctly, because wow. So many tries.
  7. Title Font Name & Category:
    1. DK Black Bamboo
    2. Decorative
  8. Copy Font Name & Category:
    1. Lane – Posh and DK Black Bamboo
    2. Decorative
  9. Scanned images used, sources, original sizes, location of scanner used: I scanned my first image from the back cover of one of my Bryan Adams vinyl records (original size, 12in x 12in). The second image (logo) I scanned from a sticker
    1. . USA_Logo


Project 1 Flier

Vouant Flier Visual Media

  1. Description: This is a flier I made for my Visual Media Class. It’s for a Graduate Leadership Conference held by Vouant Communications.
  2. Process (Programs, Tools, Skills): I used InDesign for this project. IT was quite the learning experience. I’m pretty familiar with Photoshop but not InDesign. Which also made it fun! I got to learn a whole new program. I also used the website dafont.com. That’s where I downloaded my fonts for the project.
  3. Message: The message of my flier is of professionalism as well as joy. I chose the photo of the students laughing because I wanted it to seem like something you would enjoy. Although the point of the conference is to teach you leadership skills I also think that there needs to be fun involved.
  4. Audience: The audience is the graduates eligible for the conference. It’s definitely geared toward business majors and students seeking to expand a professional business career.
  5. Top Thing Learned: The top thing I learned is that it’s hard to teach yourself how to use InDesign. I also learned that I didn’t know the concept of White Space very well. Definitely had to try a couple times to get that right. But I now know the importance of white space.
  6. Title Font Name & Category: Lane – Narrow (Sans Serif), Chapaza (Old Style)
  7. Copy Font Name & Category: Lane – Narrow (Sans Serif)
  8. Links to images used in this project:
    1. https://130.commbyui.org/wpcontent/uploads/2013/01/VouantLogo3.png
    2. https://130.commbyui.org/wpcontent/uploads/2013/01/VouantLogo3.png